War, law & rule

slogan

A slogan was first a Highland battle cry, Gaelic sluagh-ghairm, 'the army's shout'; only in the 1700s did it become a party's or a product's catchphrase, and 20th-century advertising and politics carried it into French, German, Spanish, Russian, Hebrew and Japanese.

Weakest linkCertain

The road to English

From English to Japanese

From English to French

From English to German

From English to Italian

From English to Spanish

From English to Modern Hebrew

From English to Korean

From English to Russian

1500Scottish Gaelic

Hops are evenly spaced; labels show the year each form is first attested.

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